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To provide Freelance Beauty Professionals with a space to develop their brand, serve their clients, inspire others, learn from others, and reach their ultimate career goals.















We support the type of beauty professionals who provide outstanding service, understand the importance of looking great, help others, share knowledge, are open to great changes & improvements, and are always looking for ways to make their surroundings even better! Every idea is always heard and considered. We treat each guest as one of our own and help each other in every way possible. 


On a community level we strive to support local businesses and local charities. We feel that the best way to grow is with our community. St. Louis city is a misunderstood place and we plan on making it a sought after destination.


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Established in June of 2012, we opened our doors at our first location 1300 Washington Avenue. The space was designed to be a co- working incubator for professionals specializing in all aspects of brand creation. We have been the home to many photographers, hairstylists, makeup artists, wardrobe stylists, and social media professionals. Our time spent on Wash Ave was a beautiful chapter that we will forever cherish.


After 6 years at our first location it was time to upgrade our space and focus on salon based services. We relocated to 412 North Tucker in the Spring of 2018. Our new building has elevated our client experience and the overall wellbeing of our stylists during their work day.


Growth and a hunger for refining our craft is our vibe. We created an environment thats fosters professional development for our salon associates to pursue their passions and achieve their dreams in the beauty industry.

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