Don't be a Stylist in Solitude
Our industry has transformed over the last decade quite dramatically. The days of working for someone else are not as common, now that stylists understand the concept of marketing through social media. Finding a space to run your thriving business can be the most exciting part of working for yourself. I'm sure as a creative person visions of your salon decor flow through your mind non stop however, decor is a small percentage of what will really keep your business afloat. At Thirteenth and Washington our vision is to have an inspiring space for rental stylist to not only feel independent but also supported.
What's the difference between a salon suite and a traditional salon setting?
Salon suites allow you to decorate your own room and run your own business within a cubicle like atmosphere. Depending on the corporation you're renting from your room may or may not have a window. These suites will be furnished with a shampoo bowl, styling chair, and mirror. You're responsible for all the extras such as seating for your clients while they wait or process, retail shelving, and refreshments. You can expect your suite to be large enough to comfortably accommodate 2 maybe 3 clients at a time. Most suites have common areas for laundry services at an additional charge on top of your rent. I've also noticed many companies taking a percentage of your revenue if the new client in your chair books through the suite website.
Don't be the smartest person in the room...
While working alone may sound enticing to some, I believe your growth as a stylist can take twice as long in solitude. When you're consistently surrounded by like minded people who are creating beautiful work your capability grows twice as fast. The ability to bounce new ideas off of your peers is invaluable. When working alone and you suddenly are ill for weeks at a time who will be there for your desperate clients? Some other random stylist that's going to either make your job harder when you get back or just take that client off your hands completely that's who. If you're working with a kick ass team, you know you can refer your beloved clients to the right stylist within your salon. They will take great care of them and also keep them connected to you as you get better. Success is larger with the right people everyone plays a unique role that allows the salon team to sling shot to new heights.
Give your clients and experience they didn't know they needed.
Sure, your clients are in your chair because they saw your incredible Insta feed. You would think all they need is your chair, sink, you, and great head of hair once they leave. Our clients spend a few hours with us every 4-8 weeks that's why at Thirteenth and Washington we believe it's imperative to provide a space for our clients to relax, network, catch up on emails, and most importantly be a part of the discovery. Anytime we switch up our decor, have fresh baked cookies, or have a "After" photoshoot going on our clients get excited to come back and see what new things they will find next! Having comfortable/inspiring areas around the salon are so important. Some spots should be secluded and calm while other areas should allow social butterflies to interact without disruption of others.
If this sounds like the perfect environment for you and you're located in the St. Louis area we would love to hear from you! We currently have two chairs left available and are looking for two talented souls who want to grow with us. Email Kristen@KristenLinares.com your resume and social handles to set up a meet and greet!